印度尼西亚证券交易所营销传播计划的有效性:Yuk Nabung Saham

Proceedings of the 2nd International Conference on Inclusive Business in the Changing World Pub Date : 1900-01-01 DOI:10.5220/0008429402080217

Rheza Andhika Pamungkas, M. Huseini

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摘要

为了提高印尼资本市场的知识水平，增加印尼资本市场投资者的数量，2015年11月12日，印尼证券交易所(IDX)发起了一项名为“Yuk Nabung Saham”的活动计划。这项研究旨在确定IDX的Yuk Nabung Saham计划的有效性。

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The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham

: To improve the Indonesian capital market literacy and increase the number of Indonesian capital market investors, on 12th November 2015 The Indonesia Stock Exchange (IDX) launched a campaign program called "Yuk Nabung Saham". This research aims to determine the effectiveness of the IDX’s Yuk Nabung Saham Program.

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Proceedings of the 2nd International Conference on Inclusive Business in the Changing World

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