How Organizational Culture Affects the Innovation Capacity of Djiboutian Businesses

The study examined the impact on the innovativeness of companies in Djibouti on the organizational culture. A number of workers of certain companies in Djibuti were primary sources of information derived from chosen population elements and the selected elements. As estimate approaches for the investigation, Pearson correlation and regression analysis were utilized. The regression result indicates a positive and significant impact on corporate performance, innovation has a positive and significant impact on corporate performance, meaning that an increase of unit innovation increases the company's corporate performance, while corporate adhocracy has a positive effect on corporate performance. The results of the study suggest, based on the approach employed, that organizational culture is seen as the principal driver of performance and inspires people to be innovative at all times. Innovativeness also promotes the corporate culture and hedges its competition, and most companies develop new ideas inside rather than outside. Managers have always agreed to encourage workers to create new ideas and to take decisions on corporate culture.