Conjoint Analysis: A Preference Based Approach for the Accounting of Conservation and Tourism Benefits in Choquequirao Management

The intervention of the State in conservation policies as in public tourist infrastructure as in natural protected areas-NPA must be, in one way or another, assumed in financial terms by the users who perceive benefits of said interventions. These NPAs provide a wide variety of environmental goods and services that do not have a market price to determine their real economic value. The preference methods can be used to determine this economic value through the willingness to pay-WTP for the improvements associated with conservation change policies and tourism in a natural area such as Choquequirao-CHOQ. This economic instrument will raise funds to implement natural and cultural conservation policies and tourist policies in the NPA. The WTP proposed by the Cojoint Analysis (CJA) method shows results, by the implementation of joint improvements in conservation projects and tourist infrastructure an additional WTP to the entrance fee of 11.50 dollars per tourist, which would contribute to the fulfillment of the strategic objectives of conservation of the area. The economic benefits that would be reported, by the joint preference of the conservation and tourist policies of tourists, annually, would be an amount of 80,718.50 dollars.