零售业:电子战争的第一场

The Antidote Pub Date : 2000-02-01 DOI:10.1108/EUM0000000006735

T. Kippenberger

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引用次数: 0

摘要

坚持认为并非所有的产品和服务都可以通过电子方式进行销售，并表明de Kare - Silver提出了一种电子购物测试，以帮助零售商和供应商评估新的市场力量。大量使用图表有助于解释所涉及的要点。在小组讨论中也列出了十个战略选择，以帮助得出关于电子零售和营销的结论。最后指出，许多必要的技能还有待学习——接受挑战的公司将成为零售革命的赢家。

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Retail: the first of the e‐wars

Insists that not all products and services are susceptible to being sold electronically, and shows that de Kare‐Silver proposes an electronic shopping test to aid in helping retailers and suppliers assess the new market forces. Copious use of Figures aids in explanation of the points involved. Lists ten strategic options in panels also, to aid in the conclusions about e‐retailing and marketing. Closes by stating many skills necessary have yet to be learned — companies accepting the challenge will be retail revolution gainers.

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The Antidote

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