Technological innovation in the petroleum industry: The case of NIS j.s.c. Novi Sad

The petroleum companies strive to develop continuous technological innovation with the aim to gain a competitive advantage. Technological trends and their effects on the business of the company NIS j.s.c. Novi Sad will be presented in this paper. NIS j.s.c. Novi Sad stands for one of the leading vertically integrated energy companies in Southeast Europe. The subject of the paper is the observation of technological trends of the company NIS j.s.c. Novi Sad with a special view on innovation of the company NIS j.s.c. The aim of the paper is to identify characteristics, importance and reach of the designed and implemented technological innovations of the company NIS j.s.c. Novi Sad, and to propose directions which the company should take into account while making future strategic moves. The case study method will be used in this paper as research methodology.