消费者对时尚品牌的情感分析:探索性研究

Chandadevi Giri, Nitin Harale, S. Thomassey, Xianyi Zeng
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引用次数: 6

摘要

就快速变化的消费者偏好而言,时尚产品的特点是高度可变性。消费者在Twitter、Facebook和Instagram等社交网络上表达自己的情绪……
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of consumer emotions about fashion brands: An exploratory study
Fashion products are characterized by high variability in terms of rapidly changing consumer preferences. Consumers express their emotions on social networks such as Twitter, Facebook and Instagram ...
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