‘Creativity Is Good for You’: Responding to the needs of our communities after COVID-19

This article explores how the pandemic has caused Arts Well, a small United Kingdom arts and health organization, to reflect on its future activities in order to be most useful in the space where arts and creativity meets health and well-being. It highlights the need for training, professional development and support for creative practitioners delivering participatory creative opportunities, recognizing the precarious work environment and emotionally demanding contexts in which they often work. Arts Well is also developing a campaign to raise awareness of the value of engaging in the arts and well-making to protect and improve health and well-being.