Intelligent Business Prediction in Context-awareness Services Based on Hidden Markov Model (HMM)

Context-awareness services are important applications of mobile commerce, and how to predict demands of mobile customers so as to provide business information they need is a key point. This paper proposed a predicting model based on the hidden Markov model (HMM), which mines the latent information requirement concepts that the customer visiting path contains and to make business information predicting decisions. Simulation experimental results show that the scheme is effective.