Regional Plan of Public Relations: A strategy in tourism sector

This study aims at identifying factors supporting regional plans employed by the local government by using public relations and to find out the role of public relations in promoting and increasing tourism visit in one of historical sites in the city of Cirebon, Sunyaragi Cave .It is a qualitative study based on indepth interviews with the communication manager and some staff of the local government at the Sunyaragi Cave Office .The interview is administered by addressing some close-ended and open-ended questions to find out more detailed information due to some issues on tourism sector in the city. A short observation is also conducted in order to have further description due to number of the visitors and other activities held by the community and management. The results of both interview and observation show that the numbers of tourists or visitors in Sunyaragi Cave increase during high seasons or public holidays. It is one of the impacts of the improvement of infrastructure development in the city and public relations using media partners and media social. It is approximately 10,000 to 12,000 visitors coming to enjoy the beauty and ancient site. Keywords—regional plan; public relations; tourism