基于认知的B2B电子市场信任模型

2015 1st International Conference on Next Generation Computing Technologies (NGCT) Pub Date : 2015-09-01 DOI:10.1109/NGCT.2015.7375212

B. Kumar

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引用次数: 2

摘要

在B2B电子市场中，信任是选择合适的贸易伙伴的重要因素之一。没有这样一个可以衡量信任的单一因素，它是在不同的层次和方法中概念化的。本文提出了一种基于认知的信任模型来衡量B2B电子市场中企业的可信度。本文报告了我们的模型的设计细节，并进行了实证验证，以验证我们的系统。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cogniton based trust model for B2B e-market

Trust is one of most important factor for selecting suitable trading partner in B2B e-market. There is no such single element on which trust can be measured it is conceptualized in different levels and methods. In this paper we proposed a cognition based trust model to measure trustworthiness of businesses in B2B e-market. This paper reports on design details of our model and empirical validation carried out to validate our systems.

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2015 1st International Conference on Next Generation Computing Technologies (NGCT)

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