Ethical Communication in Healthcare Organizations

Today, sustainability is an economic concept increasingly applied in the global economy, and communication is an inevitable part of every strategy. The events of recent years, marked by the COVID-19 pandemic, have led to the transformation of the business model in the medical sector by including ethical communication as a main component. The article aims to analyze the ethical communication with patients in organizations in the medical sector to eliminate the high risks related to a sustainable medical act and only in this way will the conditions for realizing a relevant and viable medical act be created for the individual and society. The research was carried out by means of a questionnaire applied to patients from hospitals in Romania. The results prove that progress in the health sector has increased remarkably, and health management is better due to new knowledge about managing diseases and life-threatening problems for patients. Therefore, it is necessary to incorporate ethical principles in all communication activities in the medical sector globally. Ethical communication will determine an elimination of the risks related to the loss of the image of medical institutions, the occurrence of medical errors, and their related financial consequences.