顾客价值与企业绩效的结构动态博弈机制

2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings Pub Date : 2011-11-07 DOI:10.1109/ICMSE.2011.6070138

Jin Dai-zhi, Wang Chun-xia

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引用次数: 0

摘要

本研究介绍了顾客价值与企业绩效的结构化动态博弈机制，从三个方面阐述了顾客满意度与企业绩效的结构化动态博弈机制的数学模型，并在此基础上提出了改进企业绩效的策略。

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Structural dynamic game mechanism of customer value and enterprise performance

This study introduces customer value with enterprise performance of structured dynamic game mechanism, the key points and difficulties from three aspects elaborated on customer satisfaction and corporate performance structured dynamic game mechanism of mathematical model, and based on this, puts forward improving enterprise performance strategy.

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2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings

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