The Application of Digital Media Technology in the Training of Animation and Photography Talents

With the development of science and information technology, digital media technology has been widely used in people's life and work. It has been developed rapidly in China. More and more digital media companies have been set up. The main feature of digital media is the integration of high technology and culture. However, influenced by the situation of our country, the professionals of mathematical media technology are far from meeting the needs of industry. The demand for development, especially the serious shortage of high-end talents in digital media technology, is one of the main reasons hindering the development of digital media industry. Therefore, this paper studies the application of digital media technology in the training of animation and photography talents. With the continuous improvement of China's economic level, the animation industry has also achieved rapid development. The development of animation can not be separated from the application of digital media technology. Digital media technology is an application technology based on information multimedia technology. It plays an important role in animation design and production. It can not only be used in the design of scenes, the design of characters and post-processing, but also in the comprehensive processing of text, graphics, sound and video. It is an indispensable important technology for the development of animation industry. Therefore, we must attach great importance to the application of digital media technology in the training of animation and photography talents. 1. Definition of Digital Media Technology Digital media technology is mainly based on Information Science and digital technology. According to the basic theory of mass communication, science and technology are highly integrated with culture and art, and information communication technology is applied to culture, art, education and other fields. It can be seen that the application of mathematical information technology is very extensive, and it is a comprehensive interdisciplinary rising in modern times. As shown in figure 1. 2019 International Conference on Arts, Management, Education and Innovation (ICAMEI 2019) Published by CSP © 2019 the Authors 808 Figure 1. Definition of Digital Media Technology 1.1 Concept of New Technology Digital media technology mainly relies on the use of modern computer and information dissemination means to transform abstract words, sounds and pictures into a modern information technology that can be perceived and interacted. Digital media technology also includes computer technology, network and communication technology, information processing technology and other integrated application technologies. The key technologies include digital information acquisition and output technology, digital information processing technology and digital communication technology. Computer animation technology and virtual reality technology belong to other comprehensive technologies. 1.2 The Concept of New Media Digital media technology is a new type of information technology, which is rising in recent years. It can obtain information such as text, image, video and audio, virtual reality, and record, process, process, disseminate and manage these information, such as digital newspapers and magazines, digital movies and television. Traditionally, the media are mainly newspapers, outdoors, radio and television, so people call digital media technology "the fifth media". 1.3 Digital Media Technology Industry The application of digital media technology is relatively extensive, so more and more digital media companies have been set up to promote the formation of digital media technology industry, mainly through the application of digital technology, network technology and multimedia technology, to provide digital cultural products for the society. Digital media technology industry mainly includes: design, advertising, photography, film, television, music, animation, games, visual arts, information services and so on. Under the trend of economic globalization, all countries in the world attach great importance to the application of digital media technology, focus on supporting the digital media technology industry, and recommend the development of digital media technology industry in an all-round way. 2. Talent Demand of Animation Market As shown in figure 2. The flourishing development of digital media industry urgently needs a large number of professional talents, especially those who have both theoretical basis and artistic accomplishment, and strong practical ability. According to a survey data, digital media talents have become popular in the market in recent years, with an annual increase of 25% in quantity demand and 34% in salary. Experts predict that in the next three to five years, China's digital media