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引用次数: 0
摘要
信息技术的快速发展影响着人们行为的变化，尤其是在购物方面，从而鼓励公司创新和适应技术进步。PT. Mustika Ratu Tbk与公司电子商务市场Ralali.com合作，扩大Mustika Ratu产品的销售分销网络，并通过Ralali.com拥有的在线渠道提供方便，安全的在线购买。本研究的目的是比较PT. Mustika Ratu使用电子商务前后盈利能力的重要性。本研究分析财务报表利润包括NPM、ROA、ROE。使用的财务数据是2018-2021年的财务报表，使用PT Mustika ratu的财务报表，使用与www.mustika_ratu.co.id网站上发布的公司网络相关的盈利比率
Comparative Analysis of Profitability Before and After Using E-Commerce (Case Study: PT Mustika Ratu,Tbk)
The rapid development of information technology affects changes in people's behavior, especially in shopping, thus encouraging companies to innovate and adapt to technological advances. PT. Mustika Ratu Tbk cooperates with the company e-Commerce marketplace Ralali.com to expand the sales distribution network of Mustika Ratu products and provide ease of the easy and safe buying Online through online channels owned by Ralali.com. This study aims to compare the significance of profitability before and after using e-commerce at PT. Mustika Ratu. This study analyzes financial statements profit including NPM, ROA, ROE. The financial data used are financial statements from 2018-2021 using PT Mustika ratu's financial statements using profitability ratios related to the company's net published on the www.mustika_ratu.co.id website
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