Educational and entertainment video (comic episodes of performance genre of manzai) as a modern method of Japanese teaching

One of the popular and efficient technologies of teaching foreign languages and cultures in recent time is edutainment technology. It’s been considered as the one which brings positive results having as its elements learning, media and play / entertainment. The purpose of this article is to research educational and entertainment videos of the Japanese comic performance genre of manzai as an edutainment technology which effectively helps forming communicative and also linguo-sociocultural competence among students of the beginner level particularly majoring in translation. Also our target is toshow the main features of mentioned technology and its merits among other ones. Methods. Various researches on technology of edutainment have been overviewed to present its representative features. Results. In this research educational and entertainment video (comic episodes of the Japanese performance genre of manzai) has been analyzed from the point of view of its structure and linguistic peculiarities and evaluated as a considerable technology to present and to broaden vocabulary of the Japanese language in humoristic non-formal way which makes learning more efficient and interesting. It’s been also shown as a source to deepen the comprehension of mentality and communicative behavior of the Japanese which helps to form linguo-sociocultural competence. Conclusion. Having considered various merits of mentioned above technology we estimate it as the one which is warrant attention during the classes of the Japanese language at the beginner level in particular.