{"title":"《堡垒之夜:幕后的商业模式","authors":"Timo Schöber, G. Stadtmann","doi":"10.2139/ssrn.3520155","DOIUrl":null,"url":null,"abstract":"We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and analyse several features from a marketing perspective.","PeriodicalId":200007,"journal":{"name":"ERN: Statistical Decision Theory; Operations Research (Topic)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Fortnite: The Business Model Pattern Behind the Scene\",\"authors\":\"Timo Schöber, G. Stadtmann\",\"doi\":\"10.2139/ssrn.3520155\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and analyse several features from a marketing perspective.\",\"PeriodicalId\":200007,\"journal\":{\"name\":\"ERN: Statistical Decision Theory; Operations Research (Topic)\",\"volume\":\"41 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-01-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ERN: Statistical Decision Theory; Operations Research (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3520155\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Statistical Decision Theory; Operations Research (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3520155","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Fortnite: The Business Model Pattern Behind the Scene
We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and analyse several features from a marketing perspective.
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