{"title":"为什么谷歌分析不能用于教育网站内容","authors":"Sanda Dragos","doi":"10.1109/NWESP.2011.6088162","DOIUrl":null,"url":null,"abstract":"Current web analytics are focused on e-commerce sites, where the visits have to converge in a purchase. The behavior of e-learning environments users is driven by information acquiring. The learning process takes time, and therefore a visit on an educational site does not apply to the heuristics used by most analytics instruments (i.e. ending a visit after 30 minutes of inactivity). Moreover, an integrated analytics instrument may benefit from extended knowledge to better identify unique visitors. This paper proves that such a system is much more reliable than a system that bases its decisions on cookies (e.g., Google Analytics).","PeriodicalId":271670,"journal":{"name":"2011 7th International Conference on Next Generation Web Services Practices","volume":"58 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":"{\"title\":\"Why Google Analytics cannot be used for educational web content\",\"authors\":\"Sanda Dragos\",\"doi\":\"10.1109/NWESP.2011.6088162\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Current web analytics are focused on e-commerce sites, where the visits have to converge in a purchase. The behavior of e-learning environments users is driven by information acquiring. The learning process takes time, and therefore a visit on an educational site does not apply to the heuristics used by most analytics instruments (i.e. ending a visit after 30 minutes of inactivity). Moreover, an integrated analytics instrument may benefit from extended knowledge to better identify unique visitors. This paper proves that such a system is much more reliable than a system that bases its decisions on cookies (e.g., Google Analytics).\",\"PeriodicalId\":271670,\"journal\":{\"name\":\"2011 7th International Conference on Next Generation Web Services Practices\",\"volume\":\"58 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2011-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"11\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2011 7th International Conference on Next Generation Web Services Practices\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/NWESP.2011.6088162\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2011 7th International Conference on Next Generation Web Services Practices","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/NWESP.2011.6088162","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Why Google Analytics cannot be used for educational web content
Current web analytics are focused on e-commerce sites, where the visits have to converge in a purchase. The behavior of e-learning environments users is driven by information acquiring. The learning process takes time, and therefore a visit on an educational site does not apply to the heuristics used by most analytics instruments (i.e. ending a visit after 30 minutes of inactivity). Moreover, an integrated analytics instrument may benefit from extended knowledge to better identify unique visitors. This paper proves that such a system is much more reliable than a system that bases its decisions on cookies (e.g., Google Analytics).
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