Frameworks of evaluation of the influence of prices’ dynamics on financial sustainability of enterprises in a supply chain

The article addresses the study of the relationship between the dynamics of product prices and the financial stability of the focal enterprises within a supply chain. Accelerating the changes of the external environment leads to an increasing need of new management instruments to save and develop an enterprise. Ensuring financial sustainability is an important task for each enterprise, particularly in the context of the parameters’ variability of the multidimensional environment. Financial sustainability directly depends on the profit and profitability of an enterprise, which gives grounds for finding the relationship between the financial sustainability indicators of an enterprise and inputs and outputs prices, as factors affecting profit. This study focuses on supply chains for the production and sale of sunflower oil. This type of economic activity is constantly in the spotlight of domestic scientists, as Ukraine's share in world production of sunflower oil is about 34%, and in world exports - more than 55%. An enlarged approach to the structure of the supply chain is used in this study. The following links in the domestic market of Ukraine were identified: producer of agricultural products (sunflower seeds), sunflower oil manufacturer, and final consumer. The analysis carried out in the study demonstrates that some parameters of the enterprise’s financial sustainability show the different types of response to the prices’ change that have been witnessed within the supply chain. That is a reason of the desirability of the further researches on the influence of prices’ dynamics on financial sustainability of focal enterprises in a supply chain. Besides, the further study of this theme will contribute to improving the methodology of complex measurement of the enterprise’s financial sustainability.