后真相迷宫中的情感烙印

21st Century Media and Communications Pub Date : 2018-12-25 DOI:10.54664/mlwi5414

Stefan Serezliev

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引用次数: 0

摘要

后真相和情感品牌不断受到批评，主要论点是在决策过程中造成了情感压力。这也被认为是假新闻、谣言、政治谎言等的先决条件。我们能跳出这个框架，寻找后真相和情感品牌的新交集吗?也许这是一种让后真相变得人性化、造福社会、减少品牌民粹主义的方式。

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Emotional Branding in the Labyrinth of the Post-Truth

Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism.

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21st Century Media and Communications

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