Value Chain analysis of underutilized economically potential plants in Sri Lanka: A special reference to Moringa oleifera

Although Moringa oleifera is identified as a nutrient-dense, superfood with increasing demand in the international market, it is recognized as an underutilized plant in Sri Lanka with vast potential to improve rural income. Thus, the objective of this study is to identify the existing potential of the plant, to act as an income generator. Value chain analysis was done qualitatively, in order to map the existing value and to identify main actors, channels and constraints along value chains. Dry and intermediate ecological zones were selected and a total of 47 participants were drawn purposively, and interviewed through face-to-face interviews and telephone conversations in order to gather primary data needed. Two value chain maps were identified related to leaf and pod – based products and exporters add a considerably higher amount of value to products. Leaf collector was identified as an actor who arbitrary gains higher profits with a little value addition. It is concluded that even though there is a high potential and return for M. oleifera based products, the communication gap among actors in the value chain and lack of awareness among local consumers hinder the possible income generation.