用于交互式电视收视率估计和节目评级的每对象粒度跟踪机制

Fourth International Symposium on Multimedia Software Engineering, 2002. Proceedings. Pub Date : 2002-12-11 DOI:10.1109/MMSE.2002.1181601

Liang-Jie Zhang, Lurng-Kuo Liu, D. Xie, James S. Lipscomb, Qun Zhou

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引用次数: 3

摘要

电视节目收视率为电视节目制作人和商业广告商提供了观众规模和组成的估计，是人们观看习惯的晴雨表。我们推出了一个由HotMedia TV提供支持的数字电视商业解决方案。我们提出了一种方法和系统，用于电视观众估计和节目评级，使用交互式电视内容跟踪的每对象粒度跟踪机制。所提出的追踪架构的主要组成部分是互动电视内容创建工具、追踪资讯传送框架、互动电视内容接收器和追踪伺服器。我们的机制使广播电台或评级机构能够根据观众的动作以及视听节目的内容，自动执行实时跟踪功能。

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A per-object-granularity tracking mechanism for interactive TV viewership estimation and program rating

TV program rating provides television programmers and commercial advertisers an estimate of audience size and composition and are a barometer of peoples' viewing habits. We introduce a digital TV commerce solution powered by HotMedia TV. We propose a method and system for TV audience estimates and program rating using a per-object-granularity tracking mechanism for interactive TV content tracking. The major components of the proposed tracking architecture are an interactive TV content creation tool, a tracking information delivery framework, an interactive TV content receiver and tracking servers. Our mechanism enables a broadcast station or a rating agency to automatically perform tracking functions in real time, based on viewer's action as well as on the content of audiovisual programming.

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Fourth International Symposium on Multimedia Software Engineering, 2002. Proceedings.

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