影响在线医疗服务用户忠诚度的因素分析——以Alodokter为例

2019 International Conference on Advanced Computer Science and information Systems (ICACSIS) Pub Date : 2019-10-01 DOI:10.1109/ICACSIS47736.2019.8979973

Tengku Chavia Zagita, P. W. Handayani, N. F. A. Budi

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引用次数: 8

摘要

本研究旨在分析影响顾客使用Alodokter服务的连续性意愿和忠诚度的因素。本研究采用定量方法，共有375名至少使用过一次Alodokter的受访者。使用偏最小二乘结构方程建模(PLS-SEM)方法和SmartPLS版本3工具处理和分析数据。本研究结果表明，感知有用性、感知易用性、应用满意度和信任影响使用Alodokter服务的持续意向，应用满意度和信任影响使用Alodokter服务的忠诚度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Factors Affecting the Loyalty of Using Online Health Services: Case Study of Alodokter

This study aims to analyze the factors affecting the continuity intention and loyalty in using Alodokter services. This research uses quantitative approach with a total of 375 respondents who have used Alodokter at least once. The data is processed and analyzed using the Partial Least Square-Structural Equation Modelling (PLS-SEM) method and SmartPLS version 3 tools. The result of this study indicates that perceived usefulness, perceived ease of use, satisfaction, and trust in application affect continuance intention of using Alodokter services, as well as satisfaction and trust in application affect loyalty of using Alodokter services.

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2019 International Conference on Advanced Computer Science and information Systems (ICACSIS)

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