品牌包装消费品市场竞争优势的起源*

{"title":"品牌包装消费品市场竞争优势的起源*","authors":"R. Church, C. Clark","doi":"10.4324/9780429399732-2","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":198954,"journal":{"name":"A Search for Competitive Advantage","volume":"464 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The origins of competitive advantage in the marketing of branded packaged consumer goods*\",\"authors\":\"R. Church, C. Clark\",\"doi\":\"10.4324/9780429399732-2\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":198954,\"journal\":{\"name\":\"A Search for Competitive Advantage\",\"volume\":\"464 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-06-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"A Search for Competitive Advantage\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4324/9780429399732-2\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"A Search for Competitive Advantage","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9780429399732-2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}