Infoculture

The chapter examines stable beliefs, behaviors, and artifacts that revolve around organizational informing agents—culture of informing (infoculture). This concept deepens the insight into some well-known artifacts of organizational culture. The argument deconstructs the literature on organizational culture to expose such infocultural aspects. It is argued that different infocultures can exist in the same company, based on the occupational group, profession, department, and other grounds. Six types of infoculture are described, including newly introduced the team and knowledge infocultures. Case evidence on infocultures in three companies studied is used to illustrate these categories. Both a method of categorizing infocultures grounded on the idea of metaphor and the associated research inquiry are explained. The discussion also addresses the impacts of big data on infoculture. The chapter ends by presenting a case of colliding infocultures contributing to deadly air accidents.