沉默的螺旋2.0:年轻Facebook用户的政治自我审查

C. Hoffmann, C. Lutz
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引用次数: 19

摘要

本研究将沉默螺旋理论应用于Facebook上数字原住民的政治话语。利用结构方程模型对德国967名30岁以下的Facebook用户进行调查,我们发现网络异质性增加了对意见气候不利的看法,这反过来又导致了自我审查。此外,政治兴趣和活跃的Facebook使用促进了用户发声的意愿,而对孤立的恐惧和沟通恐惧则降低了用户发声的意愿。我们讨论了这些发现,将它们嵌入到关于印象管理和语境崩溃的话语中,并展示了沉默螺旋理论在社交媒体研究中的有用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Spiral of Silence 2.0: Political Self-Censorship among Young Facebook Users
This study applies the spiral of silence theory to political discourse among digital natives on Facebook. Using structural equation modeling on a survey of 967 Facebook users in Germany under the age of 30, we find that network heterogeneity increases the perception of the opinion climate as adverse, which, in turn leads to self-censorship. Moreover, political interest and active Facebook use foster users' willingness to speak out, while fear of isolation and communication apprehension lower it. We discuss the findings, embed them into discourses about impression management and context collapse, and show the usefulness of the spiral of silence theory in social media research.
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