The Power of Visual Storytelling to Create Behavior-Change in the Workplace

When an educational experience is positive, engaging, and inspiring, it can transform the lives of learners. The opposite, however, is far worse than simply students suffering boredom and can include liabilities to poor education and training such as lowered confidence, increased apathy, reduced productivity, and more frequent job turnover (Wlodkowski et al., 2001). In a poll, only a quarter of business leaders claimed that their internal learning programs measurably improved business outcomes (Smet et al., 2021). This paper will outline how story-based learning media can activate universal motivators and improve learning retention. By creating stories that leverage universal motivators, designers can produce curricula that transcend simple knowledge transfer—and instead, effect behavior change.