Archiving Tradition: Role of Primetime Soaps as a Tool to (Re)Construct Tradition

Archives tell us more about individuals, institutions, customs and cultures. They increase our sense of identity and understanding of cultures by telling old stories, narratives, histories and travel tales. Women have a significant role in modern culture. The vital role woman can play in improving themselves, their family, and society is being established via efforts. The advancement and development of civilization are largely driven by women. They are essential components of a thriving society needed for the advancement of the country. Regarding women, television has a very high level of communication effectiveness. Their thoughts, beliefs, and attitudes are significantly shaped and influenced by television especially the primetime soaps. This paper aims to investigate how women are portrayed in popular Indian soap operas and how do they reconstruct and digitize new tradition.