Possibilities of the Use of Multicriterial Mathematical Methods in Building Customer Relations in the Area of Logistics and Transport Services

Background: In actual world the ability to analyse multifaceted issues and interpret results is one of the most important competences for creating and evaluating decision-making variants. The increase in the importance of these competences is determined by many factors of socioeconomic life, including the development of the information society, with a particular focus on the dynamic generation and processing and analysis of large amounts of information (BigData) using, inter alia, cloud computing necessary to support processes e.g. in the implementation of transport services, virtual and augmented reality, the industrial Internet of things, the development of industry 4.0, which provides the basis for the creation and integration of conjugated information and operational technologies, creation of cyber physical systems, cybersecurity issues, implementation of artificial intelligence or block chain. Persons making decisions, assumptions and scenarios need to use techniques and tools that describe the facilities and phenomena studied in a comprehensive manner, while allowing for the rapid and practical preparation of development and decision-making plans. This is especially important in the area of logistics and transport services. Objectives: This study aimed to explore possibilities of application of multi-criterial mathematical methods in the area of logistics and transport services. Method: An analysis of multi-criteria decision methods ́ algorithms was used to identify the most convenient methods. Results: Practical examples of identified methods are provided in vehicle distribution systems. Conclusion: This study revealed that the use of ELECTRE, AHP, PROMETHEE and UTA methods is the most convenient in the investigated area.