User Analysis and Traffic Prediction Method based on Behavior Slicing

This paper mines user behavior characteristics based on big data technology. This paper proposes a method for behavior slicing based on historical activity data, and insights into the personalized behavior characteristics. Firstly, the data is processed, and the classification is expanded on the basis of the parsed APP label types. Secondly, a time slicing method is proposed to reduce information loss, which integrates time, location, business type, and behavior into individual users. Then, based on slices of a day and a week, the paper analyzes user behavior and construct a portrait of user’s interest and preference. Finally, the periodic factor method is utilized to predict the behavior changes, forming the feature labels for users. Based on real business behaviors, this paper provides insight into user personality and effectively improves the authenticity and accuracy of prediction.