商业环境中的声誉理论回顾

Inocencia Martínez , Isabel Olmedo
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引用次数: 17

摘要

在过去的几年里,它在学术界和商界的声誉都有了重要的增长。然而,就其定义以及对资源、能力等方面的考虑而言,鉴于对其理论概念已经有了大量的研究,并没有达成一致。这种混乱需要对这个概念及其特征进行详细的研究,以帮助澄清它并确定其主要好处,就像它与管理结果的关系一样。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Revisión teórica de la reputación en el entorno empresarial

The reputation has taken an important growth in both the academic and business communities in the last years. However, unanimity doesn’t exist with reference to its definition and its consideration like resource and capacity, provided that the developed great number of publications on the theoretical concept. This confusion demands a detailed study of the concept and its characteristics that help to clarify it and to identify its main benefits, the same way as its relationship with the managerial results.

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