Analysis of the Effect of Digital Economy Driving High-Quality Development of Regional Brand Economy

The high-quality development of the brand economy is an important part of China's high-quality economic development. Based on China's provincial panel data, this paper constructs an evaluation indicator system from four dimensions of digital infrastructure, digital industry development, digital R&D innovation, and digital governance environment, and constructs an indicator system of high-quality development level of the regional brand economy from two levels of brand value and brand intellectual property. Empirical tests show that the digital economy drives high-quality development of the regional brand economy, And the driving effect shows that the eastern region is stronger than the central and western regions. Finally, it is proposed that China should accelerate the development of the digital economy by strengthening regional digital infrastructure, promoting regional digital industry development, supporting and promoting regional digital R&D innovation, and optimizing the digital governance environment to achieve high-quality development of the regional brand economy.