Abdulrahman Khaled Ba Wazir, D. Kee, A. Siregar, C. Tian, Chang Seng Loong, Andre Wijaya Yamaputra, Sara Wahbeh
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引用次数: 1
摘要
本研究旨在探讨PT.Indofood suks Makmur Tbk的国际化进程。了解公司在国际市场上的竞争策略，并为PT.Indofood Sukses寻求更多的国际存在提出潜在的国际化方法。在本研究中，作者使用了二手数据，例如该公司以前发布的期刊和报告。本研究的结论是，PT.Indofood Sukses Makmur Tbk成功的关键是组合营销策略以及与跨国公司的合作。他们与其他跨国公司的合作也将有助于公司避免倒闭，而是在当地市场和国际市场上稳步增长。出于这个原因，作者将尝试分析PT.Indofood Sukses Makmur部署的策略
PT. Indofood Sukses Makmur Tbk Strategies for more International growth & Global Competition.
This research aims to explore the internationalization process of PT.Indofood Sukses Makmur Tbk. To know how the strategies deployed by the company compete in the international market as well as suggest potential internationalization method for PT.Indofood Sukses to pursue for more internationally existence. In this research the author used secondary data, such as previous journal and report issued by the company. The conclusion of this research is that the key of success from PT.Indofood Sukses Makmur Tbk, is the mix marketing strategy and also their cooperation with multi-national companies. Their cooperation with other multi-national companies also will help the company to avoid being collapsed and instead growing steadily in the local market and international market as well. For that reason the author will try to analyse the strategies deployed by PT.Indofood Sukses Makmur
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