灵活的工作空间和酒店住宿的远程工作提供了竞争力

N. Pavia, Tamara Floričić, E. Mrnjavac
{"title":"灵活的工作空间和酒店住宿的远程工作提供了竞争力","authors":"N. Pavia, Tamara Floričić, E. Mrnjavac","doi":"10.20867/thi.26.10","DOIUrl":null,"url":null,"abstract":"Purpose - The dynamic globalisation processes and the processes of tourism and hospitality business development put ever increasing challenges before hoteliers. The COVID-19 pandemic has called for hotel guests’ new routines and expectations. The combination of work and holiday is taking hold, especially since the pandemic changed work methods which have become more f lexible. Remote work has enabled people to travel and conduct their business activities; therefore, a new word explaining this new concept is forged; workspitality (abbreviation of words work + hospitality). The purpose of this paper is to show in what measure hotel companies, given the guests’ new routines and expectations, have adapted their offer to their guests’ new requirements. By consideration of the tourists’ requirements, a new specific trend has been identified, which presumes stays in hotels away from home, with pursuit of business activities. The aim of this paper is to research the hotels’ preparedness to offer workspaces as an element of their offer during tourists’ stays in the hotels, combining work and leisure activities. Methodology – includes qualitative and quantitative analyses of the potential of affirmation of the new accommodation concept in hotels. The paper analyses aspects which affect the positioning of remote workplaces as a part of hotel offer, given the tourists’ new routines and expectations. The research was conducted using a survey questionnaire on a sample of hotel managers of small hotels, medium-sized and large sized hotels. The questionnaire contained Likert scale 1-5 research and open-ended questions which explored in depth the attitudes by combining them coded by statistical methods with qualitative research where the results were obtained via open ended questions. The methodology, supported by creative thinking techniques, included desktop meta research and impacted the formation of conclusions which point to new scientific knowledge. Findings – The research results point towards scientific and practical comprehension of hotel offer organisation and innovativeness. The research results influence the formation of scientific knowledge in the area of hotel offer organisation, as well as on the identification of its key elements. Space organisation and Internet communication technologies – ICT services in hotels, by which remote work with simultaneous use of accommodation services and leisure activities would be enabled for tourists, present a prerequisite for new offers. The findings indicate that this new concept produces higher price levels, affirm new market niches and prolong the tourism season. Contribution – The paper represents a valuable contribution to the comprehension of the organisation and innovation of a competitive hotel offer. The possibility of remote work enables tourists to stay in a hotel on holiday and take advantage of a wide choice of recreational facilities. Remote work has become commonplace for many employees, and it is predicted that it will become more than a passing trend. The goal was to understand changes in the guest hotel accommodation affected by the COVID-19 pandemic and to examine the attitudes and the resulting hotel managers’ answers in the segment of organisation of services for remote work. The research results, as well as the acquired knowledge, could influence the perception of the hotel management about the importance of adaptation of the hotel offer to new expectations of hotel guests, and to its organisation. Namely, it could influence the new strategic decisions related to the investments and innovations in accommodation structure design. The contribution is reflected in raising awareness and bridging the gap between theory and practice of innovative accommodation organisation which impacts competitiveness.","PeriodicalId":313374,"journal":{"name":"Tourism and hospitality industry","volume":"280 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"FLEXIBLE WORKSPACES AND REMOTE WORK IN HOTEL ACCOMMODATION OFFER – COMPETITIVENESS CONTEXT\",\"authors\":\"N. Pavia, Tamara Floričić, E. Mrnjavac\",\"doi\":\"10.20867/thi.26.10\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose - The dynamic globalisation processes and the processes of tourism and hospitality business development put ever increasing challenges before hoteliers. The COVID-19 pandemic has called for hotel guests’ new routines and expectations. The combination of work and holiday is taking hold, especially since the pandemic changed work methods which have become more f lexible. Remote work has enabled people to travel and conduct their business activities; therefore, a new word explaining this new concept is forged; workspitality (abbreviation of words work + hospitality). The purpose of this paper is to show in what measure hotel companies, given the guests’ new routines and expectations, have adapted their offer to their guests’ new requirements. By consideration of the tourists’ requirements, a new specific trend has been identified, which presumes stays in hotels away from home, with pursuit of business activities. The aim of this paper is to research the hotels’ preparedness to offer workspaces as an element of their offer during tourists’ stays in the hotels, combining work and leisure activities. Methodology – includes qualitative and quantitative analyses of the potential of affirmation of the new accommodation concept in hotels. The paper analyses aspects which affect the positioning of remote workplaces as a part of hotel offer, given the tourists’ new routines and expectations. The research was conducted using a survey questionnaire on a sample of hotel managers of small hotels, medium-sized and large sized hotels. The questionnaire contained Likert scale 1-5 research and open-ended questions which explored in depth the attitudes by combining them coded by statistical methods with qualitative research where the results were obtained via open ended questions. The methodology, supported by creative thinking techniques, included desktop meta research and impacted the formation of conclusions which point to new scientific knowledge. Findings – The research results point towards scientific and practical comprehension of hotel offer organisation and innovativeness. The research results influence the formation of scientific knowledge in the area of hotel offer organisation, as well as on the identification of its key elements. Space organisation and Internet communication technologies – ICT services in hotels, by which remote work with simultaneous use of accommodation services and leisure activities would be enabled for tourists, present a prerequisite for new offers. The findings indicate that this new concept produces higher price levels, affirm new market niches and prolong the tourism season. Contribution – The paper represents a valuable contribution to the comprehension of the organisation and innovation of a competitive hotel offer. The possibility of remote work enables tourists to stay in a hotel on holiday and take advantage of a wide choice of recreational facilities. Remote work has become commonplace for many employees, and it is predicted that it will become more than a passing trend. The goal was to understand changes in the guest hotel accommodation affected by the COVID-19 pandemic and to examine the attitudes and the resulting hotel managers’ answers in the segment of organisation of services for remote work. The research results, as well as the acquired knowledge, could influence the perception of the hotel management about the importance of adaptation of the hotel offer to new expectations of hotel guests, and to its organisation. Namely, it could influence the new strategic decisions related to the investments and innovations in accommodation structure design. The contribution is reflected in raising awareness and bridging the gap between theory and practice of innovative accommodation organisation which impacts competitiveness.\",\"PeriodicalId\":313374,\"journal\":{\"name\":\"Tourism and hospitality industry\",\"volume\":\"280 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism and hospitality industry\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20867/thi.26.10\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism and hospitality industry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20867/thi.26.10","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

目的-动态的全球化进程和旅游和酒店业务发展的进程在酒店经营者面前提出了越来越多的挑战。2019冠状病毒病大流行要求酒店客人有新的习惯和期望。工作和假期的结合正在得到巩固,特别是在疫情改变了工作方法之后,工作方法变得更加灵活。远程工作使人们能够旅行和进行商业活动;因此,一个解释这个新概念的新词被锻造出来;工作热情(work + hospitality的缩写)。本文的目的是展示酒店公司在何种程度上,鉴于客人的新惯例和期望,已经调整了他们的报价,以满足客人的新要求。考虑到游客的需求,一种新的特定趋势已经被确定,即假定离开家住在酒店,追求商务活动。本文的目的是研究酒店准备提供工作空间,作为游客在酒店住宿期间提供的一个元素,结合工作和休闲活动。方法论-包括定性和定量分析在酒店中肯定新住宿概念的潜力。鉴于游客的新习惯和期望,本文分析了影响远程工作场所定位作为酒店服务的一部分的方面。本研究采用问卷调查的方式对小型酒店、中型酒店和大型酒店的酒店经理进行抽样调查。问卷包含李克特量表1-5的研究和开放式问题,通过将统计方法编码的问题与定性研究相结合,通过开放式问题获得结果,深入探讨了态度。该方法以创造性思维技术为支撑,包括桌面元研究,并影响了指向新科学知识的结论的形成。研究结果-研究结果指向对酒店报价组织和创新性的科学和实用的理解。研究结果影响了酒店报价组织领域科学知识的形成,以及其关键要素的识别。空间组织和互联网通信技术——酒店的信息和通信技术服务,使游客能够同时使用住宿服务和休闲活动进行远程工作,这是提供新服务的先决条件。研究结果表明,这种新概念产生了更高的价格水平,肯定了新的市场利基,延长了旅游季节。贡献——本文对理解有竞争力的酒店报价的组织和创新做出了有价值的贡献。远程工作的可能性使游客能够在度假时呆在旅馆里,并利用广泛的娱乐设施选择。对于许多员工来说,远程工作已经变得司空见惯,据预测,这将不仅仅是一种过去的趋势。目的是了解受COVID-19大流行影响的客人酒店住宿的变化,并检查远程工作服务组织部分的态度和由此产生的酒店经理的回答。研究结果,以及所获得的知识,可能会影响酒店管理层对酒店提供适应酒店客人新期望的重要性的看法,以及对酒店组织的看法。也就是说,它可以影响与住宿结构设计的投资和创新相关的新战略决策。其贡献体现在提高意识和弥合创新住宿组织理论与实践之间的差距,从而影响竞争力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
FLEXIBLE WORKSPACES AND REMOTE WORK IN HOTEL ACCOMMODATION OFFER – COMPETITIVENESS CONTEXT
Purpose - The dynamic globalisation processes and the processes of tourism and hospitality business development put ever increasing challenges before hoteliers. The COVID-19 pandemic has called for hotel guests’ new routines and expectations. The combination of work and holiday is taking hold, especially since the pandemic changed work methods which have become more f lexible. Remote work has enabled people to travel and conduct their business activities; therefore, a new word explaining this new concept is forged; workspitality (abbreviation of words work + hospitality). The purpose of this paper is to show in what measure hotel companies, given the guests’ new routines and expectations, have adapted their offer to their guests’ new requirements. By consideration of the tourists’ requirements, a new specific trend has been identified, which presumes stays in hotels away from home, with pursuit of business activities. The aim of this paper is to research the hotels’ preparedness to offer workspaces as an element of their offer during tourists’ stays in the hotels, combining work and leisure activities. Methodology – includes qualitative and quantitative analyses of the potential of affirmation of the new accommodation concept in hotels. The paper analyses aspects which affect the positioning of remote workplaces as a part of hotel offer, given the tourists’ new routines and expectations. The research was conducted using a survey questionnaire on a sample of hotel managers of small hotels, medium-sized and large sized hotels. The questionnaire contained Likert scale 1-5 research and open-ended questions which explored in depth the attitudes by combining them coded by statistical methods with qualitative research where the results were obtained via open ended questions. The methodology, supported by creative thinking techniques, included desktop meta research and impacted the formation of conclusions which point to new scientific knowledge. Findings – The research results point towards scientific and practical comprehension of hotel offer organisation and innovativeness. The research results influence the formation of scientific knowledge in the area of hotel offer organisation, as well as on the identification of its key elements. Space organisation and Internet communication technologies – ICT services in hotels, by which remote work with simultaneous use of accommodation services and leisure activities would be enabled for tourists, present a prerequisite for new offers. The findings indicate that this new concept produces higher price levels, affirm new market niches and prolong the tourism season. Contribution – The paper represents a valuable contribution to the comprehension of the organisation and innovation of a competitive hotel offer. The possibility of remote work enables tourists to stay in a hotel on holiday and take advantage of a wide choice of recreational facilities. Remote work has become commonplace for many employees, and it is predicted that it will become more than a passing trend. The goal was to understand changes in the guest hotel accommodation affected by the COVID-19 pandemic and to examine the attitudes and the resulting hotel managers’ answers in the segment of organisation of services for remote work. The research results, as well as the acquired knowledge, could influence the perception of the hotel management about the importance of adaptation of the hotel offer to new expectations of hotel guests, and to its organisation. Namely, it could influence the new strategic decisions related to the investments and innovations in accommodation structure design. The contribution is reflected in raising awareness and bridging the gap between theory and practice of innovative accommodation organisation which impacts competitiveness.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信