The Simulation Classroom Teaching Reform in "MOOC + SPOC": A Case Study of E-marketing

The paper expounded the teaching reform on fully simulated classroom of the course E-marketing under integration of “MOOC+SPOC”, analyzed its current teaching situation and problems, put forward a series of reforms and obtained some achievement in our college such as reform on curriculum arrangement, practical teaching system, teaching model, teaching methods & approach, and evaluation.There are some teaching achievements were achieved in Yiwu Industrial & Commercial College. 1. Position and Role of the Course E-marketing In higher vocational education, E-marketing is a typical practical course “integrating marketing with SYB” and “connecting traditional and internet”. It’s about vocational skills of marketing majors. With the objectives of marketing talents cultivation as a starting point, the paper took the reform of E-marketing as the main line and discussed related reform on fully simulated classroom teaching under the integration of “MOOC+SPOC” so as to accelerate the informatization construction of courses on vocational skills of marketing majors. It also has the following significance: 1. Adapt to the situation of digitalization and informatizaton reform of modern vocational education, strengthen the course construction of E-marketing for marketing majors, cultivating more marketing talents who are skill-oriented, highly qualified and meet the market requirements, and further promote the coordinated development of local colleges and economy. 2. In favor of the development of local SMEs (small and medium-sized enterprises). Most of vocational college marketing majors are employed in SMEs. They can improve professional ability and quality so that each student meets the requirements of jobs. 3. Improve the teaching quality. The teaching reform can stimulate students’ enthusiasm in the class. Traditional teaching ignores students’ initiative. The reform under “MOOC +SPOC” follows the trend, emphasizes the combination of theory and network information technology, enables students to participate more in the class and improve their learning initiative, and thus ensures the quality of classroom teaching. 2. Teaching Situation and Present Problems 1. Considering the ever-changing development of the Internet, the teaching of E-marketing, the core course for marketing majors, has more requirements. Relative teaching materials have been published for a long time, so their content often lags behind the current situation and we have to update teaching content as per the development of the Internet. 2. Research on teaching methods and concepts remain to be strengthened. We need to further explore MOOC, SPOC, flipped classroom, students’ learning initiative & delights so as to make the class atmosphere easy and increase bilateral interaction. 3. Teachers don’t have enough practical experience. They should actively devote themselves to network marketing practice, learn from relative elites and try to give students a better guidance in their internship and practical training. 2nd Symposium on Health and Education (SOHE 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 268