Repurposing business recovery employed by Christian business leaders during the COVID-19 pandemic

The study looks at the different approaches taken by Christian business leaders to deal with the COVID-19 crisis and keep their businesses successful. The methodology used in this study combines quantitative and qualitative techniques. The study’s participants were Christian senior managers and business owners in Central Durban, KwaZulu-Natal. The results of this study proved that during the COVID-19 crisis, Christian leaders who exhibited high levels of resilience were able to survive and, in some cases, thrive. Leaders who exhibited fortitude and a positive outlook may have helped their followers become more resilient, which helped them survive the crisis.