{"title":"市场导向和学习导向对巴东市克鲁普克、克里匹克、佩耶克创新的影响","authors":"T. Thamrin, Madina Firma","doi":"10.2991/PICEEBA2-18.2019.43","DOIUrl":null,"url":null,"abstract":"The purpose of this research are to analyze : (1) The influence of market orientation to innovation of kerupuk, keripik, and peyek in Padang (2) The influence of learning orientation to innovation of kerupuk, keripik, and peyek in Padang. The type of this research is causative research. The population on this research is SME (Small Business Entreprise) that registered in Padang. The total sample of this survey is 77 SME kerupuk, keripik, peyek and the others. The result of research shows that (1) Market orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang (2) Learning orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang. The conclusion is market orientation and learning orientation have significant effect on innovation. Learning orientation has higher influence on innovation in this research. For the future research is better to explore more about variable that can influence innovation. Keyword : Market Orientation, Learning Orientation, Innovation","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Influence of Market Orientation and Learning Orientation to Innovation of Kerupuk, Keripik, and Peyek in Padang City\",\"authors\":\"T. Thamrin, Madina Firma\",\"doi\":\"10.2991/PICEEBA2-18.2019.43\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research are to analyze : (1) The influence of market orientation to innovation of kerupuk, keripik, and peyek in Padang (2) The influence of learning orientation to innovation of kerupuk, keripik, and peyek in Padang. The type of this research is causative research. The population on this research is SME (Small Business Entreprise) that registered in Padang. The total sample of this survey is 77 SME kerupuk, keripik, peyek and the others. The result of research shows that (1) Market orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang (2) Learning orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang. The conclusion is market orientation and learning orientation have significant effect on innovation. Learning orientation has higher influence on innovation in this research. For the future research is better to explore more about variable that can influence innovation. Keyword : Market Orientation, Learning Orientation, Innovation\",\"PeriodicalId\":251790,\"journal\":{\"name\":\"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)\",\"volume\":\"40 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/PICEEBA2-18.2019.43\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/PICEEBA2-18.2019.43","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence of Market Orientation and Learning Orientation to Innovation of Kerupuk, Keripik, and Peyek in Padang City
The purpose of this research are to analyze : (1) The influence of market orientation to innovation of kerupuk, keripik, and peyek in Padang (2) The influence of learning orientation to innovation of kerupuk, keripik, and peyek in Padang. The type of this research is causative research. The population on this research is SME (Small Business Entreprise) that registered in Padang. The total sample of this survey is 77 SME kerupuk, keripik, peyek and the others. The result of research shows that (1) Market orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang (2) Learning orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang. The conclusion is market orientation and learning orientation have significant effect on innovation. Learning orientation has higher influence on innovation in this research. For the future research is better to explore more about variable that can influence innovation. Keyword : Market Orientation, Learning Orientation, Innovation
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