Research on Online E-business User Data Mining Based on Clickstream Data

E-business involves a huge amount of data, and the emergence of data mining technology can help enterprises quickly and accurately find and obtain valuable data information from the huge amount of data. Data mining is the process of discovering new association patterns by storing a large amount of data. In the environment of e-business websites, the analysis of click stream is becoming more and more valuable, which has gone far beyond the scope of click stream. Deep analysis of these data has become an effective tool for e-business websites to understand the business situation and user behavior. Based on the analysis of click stream data of e-business users, this paper analyzes the function and process of data mining in e-business, and on this basis, puts forward the application method of data mining technology based on click stream data in e-business. Enterprises should establish the concept of keeping pace with the times and constantly strengthen the application of data mining technology to ensure that the e-business industry can develop in a positive, stable, healthy and sustainable direction.