Exploration of Zhejiang Red Culture Going Global: Perspective of Translational Communication Studies

Red culture embodies CPC’s (the Communist Party of China) history of leading the Chinese people to progress. To tell the red in an appropriate way may give the international community chance to better understand China’s governance system. Being the cradle of China,s revolutionary thoughts, Zhejiang has a rich variety of red cultures deep-rooted in its history. Together with its traditional thoughts, Zhejiang Red Culture has well shaped the present-day Zhejiang Province and its people and has set a very good example of China’s reform and progress in the modern era. Based on analyzing the status quo of Zhejiang Red Culture going global, the present paper attempts to make proposals for enhancing the translation and interpretation of both the tangible and intangible red culture resources under the guideline of Translational Communication Studies.