影响消费者使用外卖服务行为意向的因素:Foodpanda的研究

D. Aryani, Padmalini Singh, Yun Xuan Khor, D. Kee, Kornelia Selvia, Cui Wen Lee, Yee Hsien Lee, Levisha Anantharavoo
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引用次数: 6

摘要

随着21世纪科技的进步,外卖服务已经成为餐饮行业的新浪潮。人们现在只需点击一下按钮就可以点餐。本研究分析了影响消费者使用外卖app - foodpanda行为意向的因素。主要和次要数据都是通过各种来源收集的。准备了一份在线调查表格,收集100名受访者的信息。结果表明,价格、信息质量和感知有用性等因素对消费者使用外卖服务的行为意愿有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors Influencing Consumer Behavioral Intention to Use Food Delivery Services: A Study of Foodpanda
With the advancement of technology in this 21st century, food delivery services have emerged as a new wave in the food and beverage industry. People can now order the food with a simple click of a button. This study analyzes the factors influencing consumers’ behavioral intention to use the food delivery apps-Foodpanda. Both primary and secondary data were collected through various sources. An online survey form was prepared to collect information from 100 respondents. The results indicated that factors including price, information quality and the perceived usefulness of the Foodpanda application have significant influences toward the consumer behavioral intention to use the food delivery service.
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