Sustainable Development of Halal Tourism in Indonesia: Opportunities and Challenges

Halal tourism is growing rapidly in the last decades. The potential for the business of Halal tourism is very vast in line with the increasing economy of Muslim countries. Numerous countries, both Muslim and non-Muslim countries, are vying to become the centre of Halal tourism, including Indonesia. As a predominantly Muslim country and supported by magnificent natural resources, Indonesia can become the centre of world Halal tourism. But in fact, the Indonesian Halal Tourism is still lagging compared to other countries such as Malaysia, Thailand, and Singapore. This study provides a critical review of strategic and contemporary Halal Tourism development in Indonesia based on secondary data. In the end, this paper seeks to analyse the potential development of Halal tourism in Indonesia along with its opportunities and challenges that will be faced.