实施SEO技术和网站设计方法对电子旅游发展的影响——以旅行社电子旅游网站为例

Majid Mohammad shafiee, S. Rahimzadeh, Reyhane Haghighizade
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引用次数: 8

摘要

在现代社会中,企业的所有活动都是为了更有效地参与市场竞争,除了他们的实体存在之外,他们的虚拟存在也被感受到。这种新的存在导致了目前我们可以看到所有的企业设计网站,并通过这种方式在虚拟空间通知他们的客户有关他们的业务信息。因此,有可能在开始的时候,客户熟悉公司的网站,然后找出真正的业务部分,这个问题需要特别关注网站的设计和网站在搜索引擎中的位置的提高。本研究以旅游中心及旅行社相关网站为研究对象,探讨其网站设计风格及SEO技术的实施对电子旅游发展的影响。通过对上述网站的70名用户进行问卷调查收集统计数据,并对其进行验证,结果表明,影响网站设计和SEO实施的有效因素与旅游业的发展之间存在显著的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The effect of implementing SEO techniques and websites design methods on e-tourism development: A study of travel agencies e-tourism websites
In modern societies, all activities of businesses is for participating more effectively among of market competitors and in addition to their physical presence, their virtual presence is also felt. This new sort of presence has caused that at present time we can see all businesses design websites and in this way notify their customers in the virtual space about the information of their business. As a result, it is possible that in the beginning costumers become familiar with Companies websites and then figure out the real part of the businesses that this issue takes special attention for websites design and website's position improvement in search engines. In this study, with a particular focus on the Web sites that are related to tourism centers and travel agencies, the effect of their websites design styles and implement of SEO techniques on the e-tourism development has investigated. Statistical data have been collected through distributing questionnaire among 70 users of mentioned website and after approving its validation, the results indicate that there is a significant relationship between the effective factors of affecting a proper website design and implement of SEO with the development of tourism.
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