Phenomenon of boredom by repetitively listening to the same music: observation through EEG.

The sustainable business must develop the fundamental technology for strategies that ensure people are interested in the information and contents for long periods of time. To contributes to this goal, this study was that a more realistic sense of boredom was evoked by the action of repeatedly listening to music in situations of repetitive consumption, based on the Meaning and Attentional Components (MAC) model defined psychologically boredom as two separate components of meaning and attention. Our experiment was the repetitively listening to the same music which had the highest or lowest level of preference, which was conducted over seven days respectively. Through electroencephalogram (EEG) measurements, decreased attention was measured by the increased alpha wave and the decreased beta wave. In addition, decreased meaning was measured by the increased gamma wave. In conclusion, measuring boredom must include factors of the temporal changes and the conditions of preference, particularly for EEG.