{"title":"书评:Bjorn Bjerke，企业家的另类营销方法","authors":"F. Siddiqui","doi":"10.1177/2319510X20948671","DOIUrl":null,"url":null,"abstract":"Bjorn Bjerke, Alternative Marketing Approaches for Entrepreneurs, Edward Elgar Publishing, 2018, 320 pp., £23.96. ISBN 9781786438959 (Paperback).","PeriodicalId":283517,"journal":{"name":"Asia Pacific Journal of Management Research and Innovation","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book review: Bjorn Bjerke, Alternative Marketing Approaches for Entrepreneurs\",\"authors\":\"F. Siddiqui\",\"doi\":\"10.1177/2319510X20948671\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Bjorn Bjerke, Alternative Marketing Approaches for Entrepreneurs, Edward Elgar Publishing, 2018, 320 pp., £23.96. ISBN 9781786438959 (Paperback).\",\"PeriodicalId\":283517,\"journal\":{\"name\":\"Asia Pacific Journal of Management Research and Innovation\",\"volume\":\"2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asia Pacific Journal of Management Research and Innovation\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/2319510X20948671\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Management Research and Innovation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/2319510X20948671","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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