提高数字户外广告适应性的途径

2020 IEEE International IOT, Electronics and Mechatronics Conference (IEMTRONICS) Pub Date : 2020-09-01 DOI:10.1109/IEMTRONICS51293.2020.9216338

A. Belov, Yaroslav Abramov

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引用次数: 3

摘要

本文描述了提高数字户外广告适应性的可能解决方案。建立了智能广告投放的数学模型，提出了一种寻找有效广告投放时间的算法。根据所建议的方法对一组商业广告的有效性进行评估，作为模型检查。该模型可用于使用物联网技术控制分布式户外广告系统。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Approach for Increasing the Adaptability of Digital Outdoor Advertising

The article describes possible solutions to improve the adaptability of digital outdoor advertising. A mathematical model for placing smart advertisements has been built and an algorithm for finding an effective schedule for displaying advertisements has been proposed. Evaluations of the effectiveness of a set of commercials placed in accordance with the proposed approach are given as a model check. The proposed model can be used to control a distributed outdoor advertising system using IoT technology.

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来源期刊

2020 IEEE International IOT, Electronics and Mechatronics Conference (IEMTRONICS)

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