忠诚度折扣和价格成本测试

ERN: Entry & Exit (Topic) Pub Date : 2018-05-01 DOI:10.2139/ssrn.3173756

G. Calzolari, V. Denicoló

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引用次数: 7

摘要

本文通过一个正式的经济模型，运用价格成本检验来评估忠诚折扣的竞争效应。在该模型中，占主导地位的企业享有相对于其竞争对手的竞争优势，并将忠诚度折扣作为提高其产品需求的一种手段。我们表明，在这个框架价格成本测试是误导，或者，充其量，完全没有信息。我们的研究结果对价格测试对忠诚度折扣案例的适用性提出了质疑。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Loyalty Discounts and Price-Cost Tests

We analyze, by means of a formal economic model, the use of price-cost tests to assess the competitive effects of loyalty discounts. In the model, a dominant firm enjoys a competitive advantage over its rivals and uses loyalty discounts as a means to boost the demand for its product. We show that in this framework price-cost tests are misleading or, at best, completely uninformative. Our results cast doubts on the applicability of price-tests to loyalty discount cases.

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ERN: Entry & Exit (Topic)

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