A. Tarhini, A. Alalwan, N. Al-Qirim, R. Algharabat, R. Masa’deh
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引用次数: 53
摘要
本文旨在通过整合统一技术接受与使用理论2 (UTAUT2)和DeLone-McLean的IS Success with trust (TR)、product variety (PRDV)和product guarantee模型，找出可能影响英国网购采用的主要影响因素。数据是通过一份结构化的自我管理问卷从388名英国网上购物消费者中收集的。结构方程模型(SEM)显示，行为意向受性能期望(PE)、便利性(CON)、服务质量(SerQ)、信任(TR)、产品保证(PG)、产品保证(PRDV)和兼容性(COMP)的影响，其影响程度按其影响程度排序，共占BI方差的70.4%。与作者的预期相反，努力期望(EE)和社会影响(SI)对BI没有影响。最后讨论了本文的理论和实践意义。
An Analysis of the Factors Influencing the Adoption of Online Shopping
This article aims to identify the main influencing factors that may influence the adoption of online shopping in the UK by integrating Unified Theory of Acceptance and Use of Technology2 (UTAUT2) and DeLone-McLean model of IS Success with trust (TR), product variety (PRDV) and product guarantee. Data was collected from 388 British online shopping consumers using a structured self-administrated questionnaire. Structural equation modeling (SEM) showed that behavioural intention (BI) was influenced by performance expectancy (PE), convenience (CON), service quality (SerQ), trust (TR), product guarantee (PG), product guarantee (PRDV) and compatibility (COMP), in their order of influencing strength and all together accounted for 70.4% of the variance in BI. Contrary to the authors' expectations, effort expectancy (EE) and social influence (SI) did not have an influence on BI. The implications of this article to both theory and practice is discussed at the end.
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