Informação, informação enganosa, desinformação e ética informacional no marketing: uma abordagem sobre diversas perspectivas

This study presents a theoretical exposition and cases that describe the role, influence, and contribution (or not) of information, specifically in the context of marketing. Concepts five blocks of the relationship between information and Marketing, a) information assisting in the planning, construction and conception of Marketing processes, b) use of misleading information in Marketing c) how information can shake already established Marketing d) actions that aim to inhibit Marketing actions that use misleading information e) how ethical issues influence all these relationships. How to use it, the study identifies that information can represent a great ally to the marketing sector, when using the precise and quality form, however the scenario can be removed, causing losses in the establishment of marketing. Regardless of the type of information disclosed by the marketing processes, this professional must always consider ethical issues, especially technical and the everyone’s well-being.