Face Shape-Based Physiognomy in LinkedIn Profiles with Cascade Classifier and K-Means Clustering

The progress of a company is influenced by the excellent performance of its employee. The recruitment process should be done in a correct procedure so that it would not have the potential to harm the company. The improved use of social media can be an aspect to be applied in a recruitment process. LinkedIn is a social media platform that has many users which focuses on the career development aspect. Profile photos are commonly used in social media. In physiognomy, a personality analysis can be carried out based on his/her outward appearance. The profile photo can be an aspect of personality analysis with this knowledge. This research aimed to predict the face shape based on LinkedIn profile photos. A Cascade classifier algorithm with a haar-like feature was used to detect the face area. Dlib library was used to detect face landmarks. K-Means algorithm was used to differentiate the border of hair and facial skin. Indicators of the face shape calculation are the value of face angle, which is the arctangent of the face landmarks matrix; similarity value from the standard deviation calculation between horizontal line 1, 2, and 3; and diameter value which resulted from the standard deviation calculation between horizontal line 2 and vertical line 4. We provide output as face shape from the LinkedIn profile photos. Based on ten profile photo samples, only two predictions were incorrect.