디지털 트랜스포메이션(DX)을 통한 공급망 리스크 감소 전략: 말레이시아 해양 수산 유통경로 개선전략 중심으로

When COVID-19 emerged, it affected numerous industries included fisheries supply chain in Malaysia, including Malaysia's fisheries supply chain. It was declared a pandemic in Malaysia and the government implemented the Movement Control Order (MCO), which prohibited all types of travel and Malaysia’s artisanal fishers are suffering net losses. Marine fisheries supply chain in Malaysia, The marine fisheries supply chain in Malaysia, challenges that they face are not as severe as those faced by other countries. Most fishing areas are either in rural areas and the only things that have improved are after COVID-19, when they implemented technologies. To implement such changes, the behaviour of Malaysian society and fishermen needs to be considered where the acceptance behavioural should be observesobserved. This research implemented DXAM (Digital Transformation Acceptance Model) by distributed questionnaire to 100 respondents and analysed the result using SmartPLS4. Results show that the most of the hypotheses research models were accepted and exemplifies exemplify the significance of path analysis. It shows the behaviour toward these changes is accepted where research and in-depth study are required. This study aims an improvement on Malaysia's distribution path on marine fisheries according to supply chain risk through DX. With the use of DX, it helps to produce and provide an impact that helps to improves.