The rise of women’s volleyball in the Philippines: actors, stakeholders, issues and challenges

Abstract The paper examines the various actors and stakeholders involved in women’s volleyball in the Philippines and also the contemporary challenges faced by the sport. It includes a historical overview of volleyball in the Philippines as an added dimension to existing volleyball literature. After identifying the relevant actors and stakeholders in women’s volleyball, the paper subsequently analyses the vital challenges which beset volleyball in the Philippines, relating to governance and unity, international experience, scientific training and regimen, the absence of foreign consultants and trainers and integrated marketing communication. Finally, the paper recognizes that analysis and discussion of the scientific training and regimen challenge which focuses on the physical, mental and emotional aspects of the game serve as its main contribution and that more research which focuses on this endeavour is essential for helping the further development of women’s volleyball in the Philippines.